BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:3d900ed377a0191ea6d362ec7e209928136 CATEGORIES:Monthly Meeting SUMMARY:Walnut Creek (WC1) August 2020 DESCRIPTION:
Group: Walnut Creek (WC1)
Join Zoom
Meeting at 7:30 am
https://us02web.z
oom.us/j/88247005458One tap mobile
Meeting ID: 882 4700 5458<
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+16699009128,,88247005458#
US (San Jose)
Dial by your location
+1 669 900 9128 US (San
Jose)
Speaker: Glenn Perkins has 25 years of execu tive experience – general management, P and L accountability, team developm ent, engineering management, business development, and program management – at Airspeak, Westinghouse, and Northrop Grumman leading teams of up to 150 0 employees. He currently helps Business Owners, CEOs and Leadership Teams of middle-market companies experience personal and organizational growth th rough CLARITY, INSIGHT, AND ACCOUNTABILITY using Executive Coaching, the En trepreneurial Operating System (EOS™), and Executive Peer Groups.
Topic: The Marketing Strategy - 3 Uniques< /strong>
Workshop provides entrepreneurs with a proven fra mework to establish the elements of a marketing strategy (not tactics) resu lting in messaging focus and discipline which is then the basis for subsequ ent marketing tactics. The session will cover:
- framework for a marketing strategy (why)
- target market plus (demo graphic, geographic, psychographic, behavioral)
- three un iques that form a differentiating group
- your visual prov en process
- reducing buyer risk (pledge or guarantee)
Please register yourself and your guest if you are b ringing one.
If you are a CouncilONE Member or have attended a meeting as a guest in the past year, Please click here to RSVP.
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DTSTAMP:20240328T115710 DTSTART;TZID=America/Los_Angeles:20200813T073000 DTEND;TZID=America/Los_Angeles:20200813T090000 SEQUENCE:0 TRANSP:OPAQUE END:VEVENT END:VCALENDAR