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Walnut Creek (WC1) August 2020
Walnut Creek (WC1)
1333 N California Blvd
Walnut Creek, CA 94596
Thursday, August 13, 2020, 7:30 AM - 9:00 AM PDT
Category: Monthly Meeting

Group: Walnut Creek (WC1)

Join Zoom Meeting at 7:30 am

Meeting ID: 882 4700 5458
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+16699009128,,88247005458# US (San Jose)

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+1 669 900 9128 US (San Jose)

Speaker:  Glenn Perkins has 25 years of executive experience – general management, P and L accountability, team development, engineering management, business development, and program management – at Airspeak, Westinghouse, and Northrop Grumman leading teams of up to 1500 employees. He currently helps Business Owners, CEOs and Leadership Teams of middle-market companies experience personal and organizational growth through CLARITY, INSIGHT, AND ACCOUNTABILITY using Executive Coaching, the Entrepreneurial Operating System (EOS™), and Executive Peer Groups.

TopicThe Marketing Strategy - 3 Uniques

Workshop provides entrepreneurs with a proven framework to establish the elements of a marketing strategy (not tactics) resulting in messaging focus and discipline which is then the basis for subsequent marketing tactics. The session will cover:

- framework for a marketing strategy (why)

- target market plus (demographic, geographic, psychographic, behavioral)

- three uniques that form a differentiating group

- your visual proven process

- reducing buyer risk (pledge or guarantee) 

Please register yourself and your guest if you are bringing one.

If you are a CouncilONE Member or have attended a meeting as a guest in the past year, Please click here to RSVP. 

If you are not a member and would like to attend this meeting, click here .