Group: Walnut Creek (WC1)

Join Zoom Meeting at 7:30 am

https://us02web.zoom.us/j/88247005458

Meeting ID: 882 4700 5458
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Speaker:  Glenn Perkins has 25 years of executive experience – general management, P and L accountability, team development, engineering management, business development, and program management – at Airspeak, Westinghouse, and Northrop Grumman leading teams of up to 1500 employees. He currently helps Business Owners, CEOs and Leadership Teams of middle-market companies experience personal and organizational growth through CLARITY, INSIGHT, AND ACCOUNTABILITY using Executive Coaching, the Entrepreneurial Operating System (EOS™), and Executive Peer Groups.

Topic: The Marketing Strategy - 3 Uniques

Workshop provides entrepreneurs with a proven framework to establish the elements of a marketing strategy (not tactics) resulting in messaging focus and discipline which is then the basis for subsequent marketing tactics. The session will cover:

- framework for a marketing strategy (why)

- target market plus (demographic, geographic, psychographic, behavioral)

- three uniques that form a differentiating group

- your visual proven process

- reducing buyer risk (pledge or guarantee) 

Please register yourself and your guest if you are bringing one.

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